Brand Strategy

Brand Strategy Simplified©

Fewer than 1 out of 3 recently branded companies report they are even somewhat satisfied with their branding investment.* Why? Lack of leadership alignment with the brand strategy—or a complete lack of strategy at all!

Yikes, STRATEGY?—isn’t that just for market moguls and flush entrepreneurs? No. Defining strategy is crucial to the success of your investment in branding. All companies benefit substantially by knowing precisely who they are and where they’re going.

Here’s where ASGD comes in! With a Simplified, yet wholly effective path through your brand strategy, ASGD can effectively and efficiently guide your team in identifying your position, and implementing a brand built on strategy—helping your company succeed for the long term. It’s a winning alternative to the historically tedious and time consuming (not to mention expensive) process of brand strategy.

Positioning & Branding: Better Together

ASGD is passionate about Branding for every company—it’s valuable, and really fun! But before you can properly present a brand, it is crucial to identify the strategy that will ensure delivery of the right message. That’s Positioning—identifying your company’s strategy in rational terms of role, relevance, and differentiation. Only after bringing the leadership team into alignment with Positioning, can Branding truly be satisfactory.

Making It Happen

Please call (360) 480-0023 or email .

*Andy Cunningham, Get to Aha! (McGraw-Hill, 2018)

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